PRIVACY

policy

Privacy Policy for algenuity.com

Effective Date: May 2025

This Privacy Policy explains how Algenuity Ltd (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website, www.algenuity.com (“Website”).

We are committed to safeguarding your privacy and ensuring compliance with applicable data protection laws, including the UK GDPR, EU GDPR, and the Data Protection Act 2018.

1. Who We Are

Algenuity Ltd is a biotechnology company specialising in sustainable algae-based ingredients. If you have any questions about this policy or your personal data, you can contact us at:
📧 info@algenuity.com

2. What Information We Collect

We may collect the following categories of personal data:

Information you provide directly:

Name, company, job title
Email address and contact details
Sample request form submissions
Enquiries or communication via our website

Information we collect automatically:

IP address
Browser type and version
Pages visited and time spent on site
Cookie and usage data (see our Cookie Policy)

3. How We Use Your Information

We use the data we collect to:

Respond to enquiries and sample requests
Provide product or technical information upon request
Improve our website’s performance and user experience
Send relevant news, updates, or marketing communications (if consented)
Ensure site security and prevent abuse

4. Legal Basis for Processing

We process your data on one or more of the following legal bases:

Consent – when you opt in to communications or cookies
Contract – to fulfil a sample request or enquiry
Legitimate interests – to improve our services and maintain site security
Legal obligations – to comply with applicable law or legal proceedings

5. Sharing Your Information

We do not sell your personal data. We may share your data with:

Trusted service providers (e.g. website hosts, analytics providers)
Legal authorities, if required by law
Partners involved in fulfilling product enquiries or requests (where relevant)

All third parties are required to comply with data protection standards.

6. International Transfers

If data is transferred outside the UK or EEA, we ensure it is protected using approved safeguards (e.g. Standard Contractual Clauses or adequacy decisions).

7. Data Retention

We retain personal data only as long as necessary for the purpose collected or as required by law. For example:

Enquiry and contact data: up to 2 years
Marketing preferences: until you unsubscribe
Analytics data: as per cookie storage settings

8. Your Rights

You have the right to:

Access the personal data we hold about you
Correct inaccurate or incomplete data
Withdraw consent at any time (where applicable)
Request deletion of your data (“right to be forgotten”)
Object to or restrict certain processing activities
Lodge a complaint with the ICO (UK) or relevant authority

9. How to Contact Us

For questions, concerns, or data requests, please contact:

10. Updates to This Policy

We may update this Privacy Policy from time to time. The most current version will always be posted on this page.