We applied eight simple, but effective principles to underpin our path to success.

Globally-focused;

1. Only work with those microalgae that are known to be industrially scalable within an acceptable economic framework and at a time-realistic and market-relevant achievable scale.

To be the algae biotechnology company that got it right;

2. Only work with those microalgae that have a clear regulatory path to market.

3. Get the biology right first and foremost – understand the chosen organisms, how to grow and scale them and unlock the art of the possible, protecting key IP where appropriate.

4. Be responsive to the market and external drivers – align the solutions to the right problems.

5. Watch and learn from the successes and failures of others and avoid making the same mistakes.

To be recognised as a mark of quality;

6. Underpin it all with a quality-driven, world-class science and engineering platform and team.

7. Start small and lean but fill the capability gaps as you identify them in order to continue successful market delivery; be prepared to shape the team and even reduce the team over time if necessary.

8. Find the right partners for the journey.